Currently, brand showrooms have evolved into pivotal touchpoints for forging emotional connections between brands and users. How to disrupt the traditional norms of product displays while introducing new and memorable elements for the brand? ONEFORALL set itself apart from conventional, somewhat enclosed showrooms by reaching outward with authentic and kind intentions, creating an external “garden” and establishing an internal “wooden structure.”
In the bustling exhibition space, the external street-like layout interplayed with the internal “natural courtyard”, forming a vibrant and splendid scene. Under white tents, a community-based living scenario took shape. The open entrance connected people from different directions, bringing them together in a free space to roam, appreciate, communicate, and relax.
The round table served as a perfect centerpiece, showcasing the brand’s complete product range through an innovative display system radiating from the center. The FLOOR PRO series of ONEFORALL’s micro-cement products displayed a circular color palette on the floor, while the WALL TONE series was showcased in an imaginative way that unveiled the process of color and sample selection for ONEFORALL’s micro-cement products and artistic coatings, ranging from expansive color cards to intricate color palettes. Employing an enchanting narrative approach, the exhibition encouraged exploration and inspired curiosity about materials, conveying the brand’s timeless aesthetics of micro-cement.
The exhibition also showcased a small magical lamp that blended practicality and aesthetics, captivating the entire audience. Co-developed by ONEFORALL and lighting designer Ding Jie, the Weiwu series had introduced its first DIY artistic light. A team of skilled artisans creatively utilized the brand’s artistic coatings and micro-cement products and came up with a perfect blend of materials and creativity.
View Original