We approached the project by creating the DNA vision or overarching concept for the project that would apply to all design decisions. The philosophy of “curbside to pillow”, meaning that the journey of the resident from the moment they stepped out of their cab or off the sidewalk all the way to when they entered their private residence would be part of a crafted experience with the intention of making them feeling at home from the very first moment. We applied this same thinking in the layout of the Sales Center so the journey was curated from start to finish to take the potential buyers through an experience similar to what they will find in the future building. Features of the Main Lobby, Amenity Spaces and Residential Interiors are all showcased on this journey.
All of the residential interiors, as laid out by Jeffrey Beers International, were crafted to pay special attention to moment of arrival in a foyer space and create a distinct separation between the more public spaces like the kitchen and living room and the more private spaces like the bedrooms. In modern living, the kitchens are both the heart of the home and the center of entertaining. As such, we made the kitchen the main design feature and used our extensive experience with the world’s great chefs to layout the kitchens to be highly functional and efficient. These same planning concepts were used in the sales center, with its open floor plans and execution of details.