Title:
Omrani Company Showroom | Saadat Abad, Tehran
Short Excerpt:
A dynamic showroom in Tehran’s Saadat Abad district comes to life using recyclable materials and parametric design. Fluid lines and vertical tubular elements guide visitors through a calm gray space accented with blue, creating a seamless rhythm that unites sustainability, spatial perception, and brand identity.
Project Description:
Located in Tehran’s Saadat Abad district, the Omrani Company Showroom transforms a leased unit into a dynamic and immersive retail space. Recyclable materials, vertical tubular elements, and fluid lines create a seamless rhythm that guides visitors through a calm gray environment highlighted with blue accents. The ceiling, walls, and furniture are harmonized to enhance spatial perception, while carefully designed lighting emphasizes displayed products. This approach combines sustainability, functional efficiency, and aesthetic fluidity, delivering a unique interior experience that reflects both contemporary design and brand identity.
Project Budget:
25K USD
Key Materials & Features:
• Recyclable and lightweight materials for temporary installations
• Gray base color with blue accents for visual focus
• Tubular elements hanging from ceiling to connect floor and roof
• Parametric design simulated in Grasshopper 3D
• Coordinated ceiling, walls, and furniture to enhance visitor experience
• Lighting design: stretch ceilings and spotlights to highlight products