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OMG Exhibition Booth
OMG Exhibition Booth
Istanbul Fuar Merkezi, Bakırköy, İstanbul, Türkiye
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OMG Exhibition Booth
Istanbul Fuar Merkezi, Bakırköy, İstanbul, Türkiye
Firm
Type
STATUS
Built
YEAR
2024
SIZE
0 sqft - 1000 sqft
BUDGET
$10K - 50K
The White Ridge: A Sculptural Stand for Omega
This exhibition booth was designed for Omega, a bathroom accessories brand, for the UNICERA 2024 Bathroom and Ceramics Fair held at Istanbul CNR Expo.
The stand measures 4 meters in height, 4 meters in width, and 17 meters in length.
The design prioritizes maximum spatial use, high visibility, and immediate recognizability within the fairground. Its spatial strategy is based on an open yet prismatic massing approach.
One of the key architectural decisions was to transform a single load-bearing wall into a display surface, while the other three façades remain fully open to fairgoers.
Angled surfaces at the short façades serve a dual purpose: forming part of the exhibition wall while concealing two hidden storage spaces and a compact kitchen niche, seamlessly integrated into the design.
The main display wall is conceived as a geometric, terraced structure evoking a mountainous silhouette. This stepped white surface provides a distinctive architectural identity while enhancing the presentation of bathroom accessories clad in a variety of materials.
Indirect lighting integrated beneath each step accentuates the sculptural geometry and ensures even, neutral illumination of the products.
At the center of the booth lies a 7.2-meter-long iron table, composed of three parts and topped with translucent Muğla marble.
This table functions as the booth’s social core — a place for spontaneous interactions, product demonstrations, informal meetings, and close-up examination of countertop accessories throughout the duration of the fair.
Beyond the Fair: Modular Fragmentation and Reuse Strategy
Instead of becoming obsolete after a four-day event, the booth was intentionally designed with a long-term lifecycle in mind. Following the exhibition, the volumetric whole was segmented into modular sub-units through a spatial logic that enabled adaptation across multiple contexts.
These components were reused in four different retail locations, each configuration reinterpreting the original elements according to its own spatial requirements.
In each case, the booth's sculptural identity was preserved, while its orientation, function, and scale were adapted. This approach not only extended the material life of the stand, but also offered a sustainable model for spatial investment — proving that trade fair architecture need not end with the event itself.
This exhibition booth was designed for Omega, a bathroom accessories brand, for the UNICERA 2024 Bathroom and Ceramics Fair held at Istanbul CNR Expo.
The stand measures 4 meters in height, 4 meters in width, and 17 meters in length.
The design prioritizes maximum spatial use, high visibility, and immediate recognizability within the fairground. Its spatial strategy is based on an open yet prismatic massing approach.
One of the key architectural decisions was to transform a single load-bearing wall into a display surface, while the other three façades remain fully open to fairgoers.
Angled surfaces at the short façades serve a dual purpose: forming part of the exhibition wall while concealing two hidden storage spaces and a compact kitchen niche, seamlessly integrated into the design.
The main display wall is conceived as a geometric, terraced structure evoking a mountainous silhouette. This stepped white surface provides a distinctive architectural identity while enhancing the presentation of bathroom accessories clad in a variety of materials.
Indirect lighting integrated beneath each step accentuates the sculptural geometry and ensures even, neutral illumination of the products.
At the center of the booth lies a 7.2-meter-long iron table, composed of three parts and topped with translucent Muğla marble.
This table functions as the booth’s social core — a place for spontaneous interactions, product demonstrations, informal meetings, and close-up examination of countertop accessories throughout the duration of the fair.
Beyond the Fair: Modular Fragmentation and Reuse Strategy
Instead of becoming obsolete after a four-day event, the booth was intentionally designed with a long-term lifecycle in mind. Following the exhibition, the volumetric whole was segmented into modular sub-units through a spatial logic that enabled adaptation across multiple contexts.
These components were reused in four different retail locations, each configuration reinterpreting the original elements according to its own spatial requirements.
In each case, the booth's sculptural identity was preserved, while its orientation, function, and scale were adapted. This approach not only extended the material life of the stand, but also offered a sustainable model for spatial investment — proving that trade fair architecture need not end with the event itself.
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