Ohne Titel Concept Showroom

57, Walker Street, Manhattan, New York, NY, United States

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Ohne Titel Concept Showroom

57, Walker Street, Manhattan, New York, NY, United States

Firm

Type

Commercial › Retail

YEAR

2011

SIZE

10,000 sqft - 25,000 sqft

The textile tradition creates a common thread for architecture and fashion. Both pursuits invent through pattern, structure, geometry and form. We redefine these distinctions as a play of scale and materiality.The Ohne Titel Concept Showroom is a temporary retail / gallery environment for the display of the fashion designers fall / winter 2011 collection in New York City. The design focuses simultaneously on the issues of the architecture of temporary spaces, as well as the development of an immersive display-scape for the Ohne Titel collection. The designed environment alternates between its role as a spectacular backdrop for display and a visually porous weave suggesting a layering of inside and outside. Folding and interlocking aluminum components are tethered and woven together to form a composite structural surface that creates a play of scale and materiality through pattern, structure, geometry and form.Conceptually and practically, the temporary nature of the architectural environment instigates a research that narrows the divisions between strategies in textile (fashion) design and architectural and fabrication design. The entire installation is achieved on a minimal budget and installed in less that 48 hours. To maximize the efficiency of the installation period the display system is developed as a interdependent component wall system, where the performance of structure, fabrication, display, image and atmosphere are resolved in with one architectural strategy.