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OGILVY | Signature Lobby
OGILVY | Signature Lobby
636, 11th Avenue, Manhattan, New York, NY, United States
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Other Projects by Antonio Matres Studio
OGILVY | Signature Lobby
636, 11th Avenue, Manhattan, New York, NY, United States
Type
STATUS
Built
YEAR
2015
SIZE
3000 sqft - 5000 sqft
A lobby is the first impression you get of a company… This one was embodied as a huge brand stamp that says: “This building is us; come inside and be part of our world”.
The striking simplicity and strength of a dual-colored space within a large-scale space becomes a complex 3D signature composition where the letters break into pieces –reminding one that Ogilvy & Mather may be a big company made up of thousands of people but, at the end of the day, all of them collaborate as one.
The striking simplicity and strength of a dual-colored space within a large-scale space becomes a complex 3D signature composition where the letters break into pieces –reminding one that Ogilvy & Mather may be a big company made up of thousands of people but, at the end of the day, all of them collaborate as one.
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