Odin

330, East 11th Street, Manhattan, New York, NY, United States

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Odin

330, East 11th Street, Manhattan, New York, NY, United States

Firm

Type

Commercial › Retail

YEAR

2012

SIZE

0 sqft - 1000 sqft

A pop-up shop for Odin New York's fragrance collection, this temporary retail installation creates an
unexpected moment embedded within an East Village storefront. The entire
shop is formed by a landscape of 1,500 matte white gypsum cement
replicas of Odin’s distinctive glass fragrance bottle. Suspended within a
white shell, the matte white ghost bottles cascade in a wave from the
ceiling at the front window toward the floor at the mirrored back wall. A
smaller landscape of bottles rises from the floor, inhabited by the
only dark objects in the space - Odin’s fragrances and their black
packaging. The dark brown glass fragrance bottles are backlit and
indented into the smooth white displays that spill out from the Odin
boxes. Appearing as soft amorphous forms, the displays reveal themselves
as the same hard white gypsum cement as the ghost bottle replicas.