The Brazil Oasis Agrarian Eco-Town Master Plan is the first step in developing an 11,000-hectare organic farm and sustainable agricultural community. It presents a promising opportunity for habitat conservation, responsible development and sustainable community in sensitive ecosystems of Brazil’s Cerrado (savannah) region while embracing concepts of sustainability for the built, natural and social environment. Responding to the ecological sensitivity of the site, the master plan takes an innovative approach of putting ecological conservation forward before development.