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O2 Concept Store Berlin  

O2 Concept Store Berlin

Berlin, Germany

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O2 Concept Store Berlin

Berlin, Germany

Type
Commercial › Retail
YEAR
2013
With its new flagship store on Tauentzienstraße, one of the most exclusive Berlin retail locations, O2 consequently refines its concept for a new shopping experience. The “Live Concept Store” is centered around product and brand experience – visitors are encouraged to touch, test, and get inspired, thus identifying for themselves the benefits of digital services and products. In order to support this, O2 offers panel discussions, workshops, concerts, and thematic events, in addition to its comprehensive services. The store design reflects a focus on the customer: natural materials, pleasing design, and furnishing details are creating an inviting atmosphere that wants you to linger.

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