The design of the new Novacolor headquarter shows how a brand building strategy is able to communicate to the public the identity of a company that for over twenty years has been a top brand offering high quality solutions Made in Italy appreciated all over the world.
The choice of the individual elements gives to the space an emotional and contemporary mood, which translates into a dimension with a strong and decisive character. The use of shades and finishes in line with the latest market trends, design solutions, faithfully reflect the mission of Novacolor, characterized by a highly professional profile, aimed at testing new materials and innovative and emotional surfaces.
The combination of warm colors, metal and concrete finishes and a deep blue hue of the resin floor born from a careful chromatic research and the juxtaposition of material surfaces.
The uniqueness of the project lies, in summary, in the desire to offer the customer a short trip in the company's history through an environment able to tell his international experience in a physical and a material way.