Nord Produkt d.o.o. from Samobor is a manufacturer of sanitary equipment and a retailer of bathroom and kitchen furniture, bathtubs and faucets. The company wanted to have a recognisable salesroom, completely different from the similar ones found in the market, in which the customers would feel comfortable and free to ask questions and consult with the staff. That is exactly why the central part of their new shop in the Shopping Gallery Samobor features a consultation desk where the customer can design a 3D layout of his own bathroom with the help of sales assistants, and enter inside using the VR technology.
All other sections are set up around this middle part, configured in such fashion to lead the customer intuitively through the entire process of finding bathroom fittings & fixtures. The products are displayed on specially designed linear metal structures along tiled walls with wall mounted wooden shelves. The objective was to avoid having shelves as a dominant spatial element, but to shift the focus on products themselves. Faucets, sinks, bathtubs and showers are showcased as fully designed and equipped bathrooms so the customer may replicate them entirely, making their search for a perfect bathroom a lot easier.