The NOBO school brand is a reflection of its educational ethos. It builds on many colours and, like an artist’s collage with its many layers, it relates to the multi-faceted endeavour of a child’s education. The school’s three mascots are born from the need to better relate the school’s core values to the children, as personality traits are easier to grasp than abstract concepts. The choice of their names is not arbitrary and refers to their specific individuality.