NikeLab (through Nike Germany) / Concept + Event + Photography Campaign + Retail Design for Comms Campaign / December 2014 / New York, Paris, London + Global Execution / Multidisciplinary aspects and aesthetics of studio
We were commissioned by NikeLab to develop a comprehensive communications campaign to launch their collaboration with German designer Johanna Schneider.
We developed a campaign involving event, campaign photography, and retail directives that were displayed in all of Nike Lab’s locations, as well as select retailers throughout the world. The core concept of this campaign centers on the modularity of the Nike x JFS collection, focused on the evolution of body and style through training. The thinking is based on examining modularity in terms of sequence, function, and change. The focus is on portraying the modular variations of the Nike x JFS collection in a clear, iconic way.
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