The NikeLab space in Chicago was designed as a flexible modular space to accommodate a variety of installations. The brief called for a sport inspired concept that was modular, adaptive and could move with Nike Lab’s changing needs with a sustainable design ethos at the heart the concept. The design intent was to find a solution with the least amount of parts that gave Nike the tools to curate its NikeLab product stories. The solution was to create a steel ceiling grid, with a modular hanging system, allowing apparel, accessories and footwear to be displayed in a variety of ways with a small set of modular components. Custom stitched Nylon and leather straps supported computer milled timber beams made from a variety of species. The beams could be wall mounted to create a footwear wall, or stacked to create the service desk. Milled rings were created to support single product stories; and floor standing sport inspired seats and plinths made from cork, and recycled nike shoes (regrind) to help support a tiered presentation of product. A large computer milled wall integrated hi resolution screens to display digital content and photography flexibly. The retail concept attempts to create the most with the least, speaking to the technical innovation inherent in the product without speaking over it while ensuring a flexible and malleable space for that adjusts with changing stories and product assortments.
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