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NIKE shoe shine 2012
NIKE shoe shine 2012
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NIKE shoe shine 2012
Shoe Shine, an event hosted by NIKE during the 2012 SIA Festival,
showcased 14 pairs of artist-modified NIKE Zoom Force One snowboarding
boots, each embodying a unique futuristic theme.
The exhibit sought to form a visual as well as spatial relationship with
the pieces while enhancing the artwork. The exhibit accomplished this
by forming three unique areas designed to inform, embrace and romance
the viewer. A projected animation provided event title and sponsor
information, laser diodes in series formed a permeable tunnel
encapsulating a 36ft long custom light table and pendant lights created
intimate lighting for the artist’s work to be observed.
showcased 14 pairs of artist-modified NIKE Zoom Force One snowboarding
boots, each embodying a unique futuristic theme.
The exhibit sought to form a visual as well as spatial relationship with
the pieces while enhancing the artwork. The exhibit accomplished this
by forming three unique areas designed to inform, embrace and romance
the viewer. A projected animation provided event title and sponsor
information, laser diodes in series formed a permeable tunnel
encapsulating a 36ft long custom light table and pendant lights created
intimate lighting for the artist’s work to be observed.
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