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NIKE iD Flagship  

NIKE iD Flagship

Manhattan, New York, NY, United States

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NIKE iD Flagship

Manhattan, New York, NY, United States

Type
Commercial › Retail
STATUS
Built
YEAR
2005
LED was tapped to design the original NIKE ID Studio, Nike's first serious foray into offering a "premium" customer experience. The goal was to mediate between the worlds of sport and luxury while staying authentic to both. LED employed an extensive but subtle graphic presence to weave the brand into every element of the space. Significant portions of the construction, including the facade, were prefabricated off site to shorten construction time.

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