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Nike Fotballmania
Nike Fotballmania
Croatia
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Other Projects by brigada*
Nike Fotballmania
Croatia
Zagreb got its first professional football store in Point Centre in Vrbani, home to the broadest selection of equipment in Croatia. We strived to convey the “pumped-up” atmosphere and energy of professional football through the sales concept. In step with international trends, a pitch simulator is available in the store so that customers can test the equipment. They are able to measure the speed of the balls using a speed detector which is connected to a screen ranking the customers, showing who was the best. Another interactive element in the store is the one which makes it possible for customers to design their own cleats and jerseys.
Footballmania’s dressing room looks like a real-life athletic dressing room, equipped with benches and lockers, and the shoe chairs are just like those at football stadiums. There is also the wall of fame where you can find original trophies, jerseys and balls from important matches, signed by the likes of Mandžukić. A separate space was designed for talks with representatives of professional sports clubs.
The furniture located in the store was originally designed for this project, from the sales desk to the chairs, gondola and shelves. For maximum authenticity, raw steel and burnt wood were used in the design and the ceiling is concrete.
Footballmania’s dressing room looks like a real-life athletic dressing room, equipped with benches and lockers, and the shoe chairs are just like those at football stadiums. There is also the wall of fame where you can find original trophies, jerseys and balls from important matches, signed by the likes of Mandžukić. A separate space was designed for talks with representatives of professional sports clubs.
The furniture located in the store was originally designed for this project, from the sales desk to the chairs, gondola and shelves. For maximum authenticity, raw steel and burnt wood were used in the design and the ceiling is concrete.
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