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Nike Dark Light
Nike Dark Light
Paris, France
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Nike Dark Light
Paris, France
Firm
Type
STATUS
Built
YEAR
2015
Photos
Nike Global Brand Design + Nike France Retail Brand / Concept + Retail Design Directive + Production / September 2015 / Global / Multidisciplinary aspects and aesthetics of studio, production capacities
To launch the new Nike x PSG kit, Bonsoir Paris were brought on board to come up with a creative concept, design and production for the retail displays across Colette, Nike Champs Elysées, the PSG store and the VIP Nike showroom. Taking the cues of the collection’s tagline ‘Engineered Invisibility’ we created a dark, futuristic and powerful visual using robotics and kinetic light scanners. The marble, fibre glass and chrome finishing give the luxurious effect of a powerful football player; a human with enhanced ability to go that extra mile. The kinetic structures bring to life and hero the individual players.
To launch the new Nike x PSG kit, Bonsoir Paris were brought on board to come up with a creative concept, design and production for the retail displays across Colette, Nike Champs Elysées, the PSG store and the VIP Nike showroom. Taking the cues of the collection’s tagline ‘Engineered Invisibility’ we created a dark, futuristic and powerful visual using robotics and kinetic light scanners. The marble, fibre glass and chrome finishing give the luxurious effect of a powerful football player; a human with enhanced ability to go that extra mile. The kinetic structures bring to life and hero the individual players.
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