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Nike Beijing Brand Installations
Nike Beijing Brand Installations
Beijing, China
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Other Projects by Johannes Torpe Studios
Nike Beijing Brand Installations
Beijing, China
Drawing on the heritage and foundational stories of the legendary sports brand we created a collection of brand installations for the new Nike office in Beijing. The pieces were designed under the concept ‘Changing Perspectives’.
The project involved translating core Nike stories, materials and techniques into new scales and contexts. Focus was placed on materiality and finding interpretative ways to represent the universe of Nike innovation. The challenge was to create pieces that not only tell stories, but also have an impact on the audience and working environment.
The nature of the art pieces varies from framed photo prints and interpretations of the iconic Nike logo to a ten meter long lamella wall creating a magical illusionary effect.
The project involved translating core Nike stories, materials and techniques into new scales and contexts. Focus was placed on materiality and finding interpretative ways to represent the universe of Nike innovation. The challenge was to create pieces that not only tell stories, but also have an impact on the audience and working environment.
The nature of the art pieces varies from framed photo prints and interpretations of the iconic Nike logo to a ten meter long lamella wall creating a magical illusionary effect.
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