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Nicola Formichetti Concept Store at Lane Crawford Hong Kong
Nicola Formichetti Concept Store at Lane Crawford Hong Kong
3, Canton Road, Kowloon, Hong Kong
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Other Projects by Gage / Clemenceau Architects
Nicola Formichetti Concept Store at Lane Crawford Hong Kong
3, Canton Road, Kowloon, Hong Kong
The Nicola Formichetti Concept Store at Lane Crawford's flagship Hong Kong store, one of five in the city sponsored by Lane Crawford, used tactics of illusory depth to produce a store more defined by its special effects than conventional construction materials. Each surface in the store was made from 15cm thick technological composite of mirrored adhesive surfaces, vacuum-formed clear plastic panels, and programmable LED lighting. Integrating these technologies into the very genetics of the architecture allowed the room to be constantly "reprogrammed"with different emotional and mood effects that changed throughout the course of the day. Being such, it was impossible to visit the store twice and have the same experience-- as it was a continuously changingenvironment that integrated artwork, branded content, music videos, social media, iPad interconnectivity, outfits from Lady Gaga's clothing archive, and work from Nicola Formichetti and other emerging fashiondesigners-- all simultaneously available as a unified online and physical experience.
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