nhow Berlin hotel celebrates Berlin’s modern zeitgeist and connects it to the rest of the world by creating a technorganic landof data-driven art and spaces. Set on the Spree River, the old line between East and West Berlin, the nhow hotel bridges thedigital age of information and the physical and spiritual needs of visitors. I always question whether the physical world is asexperiential, as seductive, as connective, as inspiring, as customizable as the digital world. That is what I tried to achievewith nhow Hotel Berlin, by making a space that coexists with the infostethic world. The result is a music inspired hotel wheresound is tactile, and a true immersive experience of color, texture, and vibrancy."NH Hotels is a large but really smart hotel chain. So when i created the nhow Hotel Berlin my objective was to create anoriginal esoteric place (like Berlin itself) yet still pragmatic and fitting into the NH standards. My concept was to engagetechnology, fluidity, to speak about music, about diversity about eclecticism, but most importantly about the next wave ofBerlin. I tired to address all the needs that are intrinsic to living in a simpler less cluttered, more sensual environment. Ialways question whether the physical world is as experiential, as seductive, as connective, as inspiring, as personalizable,and customizable as the digital world. That is what I tried to achieve with nhow Hotel Berlin by making a space that coexistswith the data-driven digital infostethic world." Karim Rashid