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Next Gen ATP Finals 2018
Next Gen ATP Finals 2018
Milan, Italy
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Other Projects by lastArch
Next Gen ATP Finals 2018
Milan, Italy
Firm
Type
STATUS
Built
YEAR
2018
SIZE
10,000 sqft - 25,000 sqft
BUDGET
$500K - 1M
The second edition of the "Next Gen ATP Finals", confirmed its innovative character in the international youth tennis scene.
In the Tunnel of Champions, which leads the audience into the fan zone, eight LED screens broadcast videos and images of the eight players in the tournament. An iconic stylization of the Duomo was the main feature of the "next gen arena" stage, realized through the decomposition of the façade in vertical spiers of red fabric. The aim was to also recall the world of fashion and contemporary design, Milan's symbols. The “all red” Lounge area has been designed by a network aluminum structures, which hold lounge, a bar restaurant and micro gardens
In the Tunnel of Champions, which leads the audience into the fan zone, eight LED screens broadcast videos and images of the eight players in the tournament. An iconic stylization of the Duomo was the main feature of the "next gen arena" stage, realized through the decomposition of the façade in vertical spiers of red fabric. The aim was to also recall the world of fashion and contemporary design, Milan's symbols. The “all red” Lounge area has been designed by a network aluminum structures, which hold lounge, a bar restaurant and micro gardens
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