Newark Gateways

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Newark Gateways

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Type

Hospitality + Sport ›
Cultural ›
Government + Health ›
Transport + Infrastructure ›

How do you create an identifying landmark for a city that is chiefly
known as a place to pass through? James Biber was
invited by the City of Newark, New Jersey Division of Planning &
Community Development to submit a proposal for ?This Is Newark,? an initiative to create a series of ?gateways? for the city.The designers were asked to mark the points of arrival in Newark and
to address the history and culture of the city in the urban landscape.
Only eight miles from New York City, Newark is home to Newark Liberty
International Airport; Port Newark, the largest container port on the
Eastern Seaboard; and Mayor Corey Booker, a rising star in the
Democratic party.

Biber's design considers the nature of travel and Newark?s role as a
hub. It is no accident that the assignment for the Newark gateways
project was delivered as a Google Earth file: this is, more and more,
the way we virtually ?travel.? Our gateways address both remote and
local audiences with a set of ideas that are legible in reality and
cyber-reality. In our concept, a series of painted ?events? on the
Newark streetscape would bring Newark to the world, and bring the world
to Newark.