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New York Urban Mixed Use Commercial Urban Branding Repositioning Strategies
New York Urban Mixed Use Commercial Urban Branding Repositioning Strategies
New York, NY, United States
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Other Projects by Edwin A. Lee, A.I.A, Architect
New York Urban Mixed Use Commercial Urban Branding Repositioning Strategies
New York, NY, United States
Type
STATUS
Concept
SIZE
25,000 sqft - 100,000 sqft
BUDGET
$1M - 5M
A real estate investment group wants to invest to upgrade an existing retail commercial development to increase its investment and income return. The property is situated on a major thoroughfare with large traffic exposure in the outer borough of New York City. The property's periphery exposure and the internal spatial programs of this urban building block are totally rethought to achieve a new urban vitality with this new exterior branding strategy. State-of-the-art urban engagement technologies and advertising strategies are proposed to effectively engage the public and the retail customers. These real estate improvements include new accessible roof top areas suitable for hosting multi-dimensional activities offering desirable outdoor private spaces to the larger borough communities. These new urban design and interior renovation strategies becomes the framework for an intended turnaround of the real estate property.
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