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New York Manhattan Corporate Workspace Strategies Interior Architecture and Branding Strategies
New York Manhattan Corporate Workspace Strategies Interior Architecture and Branding Strategies
New York, NY, United States
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Other Projects by Edwin A. Lee, A.I.A, Architect
New York Manhattan Corporate Workspace Strategies Interior Architecture and Branding Strategies
New York, NY, United States
Type
STATUS
Concept
SIZE
3000 sqft - 5000 sqft
BUDGET
$1M - 5M
A New York financial firm wants to renovate and innovate their existing office spaces at a centrally located mid-town location in Manhattan. Besides upgrading interior organizational layout and utilizes contemporary sustainable materials, the renovation's additional goal is to conceptualize and to implement new workplace strategies to address the growing firm's investment expertise and to foster a collaborative firm culture. New branding strategies are rethought to utilize state of the art telecommunications and web-enabled technologies to accommodate a new stimulating work environment suitable for the current demands of social and media integration in the workplace. A palette of interior materials, colors and artwork are used to create an upscale yet tranquil work environment to balance the intensity of typical investment workflow thereby increases the efficiency and the wellness of the workforce.
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