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New Hope Taizhou Headquarter
New Hope Taizhou Headquarter
Taizhou, China
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New Hope Taizhou Headquarter
Taizhou, China
Firm
Type
STATUS
Built
YEAR
2024
SIZE
300,000 sqft - 500,000 sqft
BUDGET
$50M - 100M
The New Hope Taizhou Headquarter is located in the new urban area of Jiaojiang District, Taizhou, Zhejiang Province, at the southernmost end of the north-south axis of Xueyuan Road. The surrounding area consists mostly of residential complexes that have broken ground in the past two years. Since Zhejiang Province introduced the concept of "future communities" in 2019, sky-garden/green terrace and maximized green space have become the necessary architectural planning condition of the area. The main challenges and research directions of the design were how to harmonize with the surrounding buildings while achieving a distinctive landmark shape and creating an ecological space that meets the urban planning guidelines.
The project has a total construction area of about 43,000m2, including a 107m-high office tower and 3,000m2 enclosed retail podium. The podium building will initially serve as a display and sales center for New Hope Group's surrounding real estate development projects. Once the overall construction of the area is complete, it will be returned back to the community as a retail street (including supermarket, Cafe and restaurants), to provide commercial and entertainment services for surrounding residents and office workers at the headquarters. Also, part of the office building will be available for lease, offering high-quality office spaces for regional tech and innovation companies.
The design concept of main tower is based on the geographical features of Jiaojiang (fluvial-alluvial plain)。The building is envisioned as a series of rock formations, stacked upon each other and smoothed by the flow of water, with their edges worn away and the marks of water flow left behind. The design would like to creating a memorable urban landmark via relatively figurative manner, reflecting the natural landscape of the area
The tower is horizontally divided into five sections, each representing a “rock,” with each section containing 4-5 floors of office space, corresponding to different office departments or external rental areas. There is an "ecological transition floor " been designed between each two sections. The transition floor has gym, pantry, leisure space, and open sharing platform (at least half the size of the standard floor). The platform is equipped with public activity facilities, rest areas, outdoor seating, and smoking points, adorned with green walls and landscape planters to create a miniature, idyllic ecological environment.
During work breaks, employees in the office can venture outdoors for a stroll. To the northwest, the view extends seamlessly along the new city axis of Xuefu Road, offering a panoramic sight. To the northeast lies the estuary of the Jiaojiang River, painting a serene waterscape. And to the south, an unobstructed vista allows for a distant gaze upon Baiyun Mountain, providing a serene backdrop to unwind and relieve the stress accumulated from prolonged office hours.
Beside the open activity space, we also put forward the ambitious vision of " sun-drenched field" in the early design stage. We are trying to shift adjacent sections to different horizontal directions, in order to create an un-sheltered sky platform. However, this ideal brings large challenges to the structural design. Also, the costs associated with structural transitions due to the shifting would significantly exceed the original project budget, and the giant transformation truss will also occupy a large amount of outdoor garden space.
After numerous discussions and calculations with structural engineers, the design maintained a cost-effective vertical core and column grid, with adjacent sections utilizing the cantilever limits of concrete structures to create spatial offsets in diagonal directions—one towards the southeast and the other towards the northwest. Although the volumetric changes of the building are restricted to a relatively subtle proportion, this still allows for a 3.9-meter-wide unobstructed offset terrace for each outdoor platform area. Additionally, based on calculations of the regional solar altitude angle, more than one-quarter of the area in the offset spaces receives prolonged sunlight exposure，which fulfills initial sun-drenched idea.
Within the limited conditions (planning permission and project budget), creating a landmark office building in the unified new district development，and making the typical office environment more open, green and vibrant are the design goals we pursue and realized in this project.
Credits:
Architecture Design: MUDO Architects + Do Design Group
Engineering: Zhejiang Tianran Architectural Design Pty. Ltd
Photographer: Dong Images
The project has a total construction area of about 43,000m2, including a 107m-high office tower and 3,000m2 enclosed retail podium. The podium building will initially serve as a display and sales center for New Hope Group's surrounding real estate development projects. Once the overall construction of the area is complete, it will be returned back to the community as a retail street (including supermarket, Cafe and restaurants), to provide commercial and entertainment services for surrounding residents and office workers at the headquarters. Also, part of the office building will be available for lease, offering high-quality office spaces for regional tech and innovation companies.
The design concept of main tower is based on the geographical features of Jiaojiang (fluvial-alluvial plain)。The building is envisioned as a series of rock formations, stacked upon each other and smoothed by the flow of water, with their edges worn away and the marks of water flow left behind. The design would like to creating a memorable urban landmark via relatively figurative manner, reflecting the natural landscape of the area
The tower is horizontally divided into five sections, each representing a “rock,” with each section containing 4-5 floors of office space, corresponding to different office departments or external rental areas. There is an "ecological transition floor " been designed between each two sections. The transition floor has gym, pantry, leisure space, and open sharing platform (at least half the size of the standard floor). The platform is equipped with public activity facilities, rest areas, outdoor seating, and smoking points, adorned with green walls and landscape planters to create a miniature, idyllic ecological environment.
During work breaks, employees in the office can venture outdoors for a stroll. To the northwest, the view extends seamlessly along the new city axis of Xuefu Road, offering a panoramic sight. To the northeast lies the estuary of the Jiaojiang River, painting a serene waterscape. And to the south, an unobstructed vista allows for a distant gaze upon Baiyun Mountain, providing a serene backdrop to unwind and relieve the stress accumulated from prolonged office hours.
Beside the open activity space, we also put forward the ambitious vision of " sun-drenched field" in the early design stage. We are trying to shift adjacent sections to different horizontal directions, in order to create an un-sheltered sky platform. However, this ideal brings large challenges to the structural design. Also, the costs associated with structural transitions due to the shifting would significantly exceed the original project budget, and the giant transformation truss will also occupy a large amount of outdoor garden space.
After numerous discussions and calculations with structural engineers, the design maintained a cost-effective vertical core and column grid, with adjacent sections utilizing the cantilever limits of concrete structures to create spatial offsets in diagonal directions—one towards the southeast and the other towards the northwest. Although the volumetric changes of the building are restricted to a relatively subtle proportion, this still allows for a 3.9-meter-wide unobstructed offset terrace for each outdoor platform area. Additionally, based on calculations of the regional solar altitude angle, more than one-quarter of the area in the offset spaces receives prolonged sunlight exposure，which fulfills initial sun-drenched idea.
Within the limited conditions (planning permission and project budget), creating a landmark office building in the unified new district development，and making the typical office environment more open, green and vibrant are the design goals we pursue and realized in this project.
Credits:
Architecture Design: MUDO Architects + Do Design Group
Engineering: Zhejiang Tianran Architectural Design Pty. Ltd
Photographer: Dong Images
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