In the Chinatown of Milan, Effetti Digitali Italiani
(EDI), category leader in the sector of post production
for cinema and television, has opened its new
headquarters in a converted a 50’s factory. The
light filters through a roof with beautiful vaulted
sheds more than 7 meters high. Once full of metal
work machinery, the space today is made of three
navels, each thirty five meters long. The project focused
on maintaining the original industrial nature
of the space.
Shaped like a large white box, the project is perforated
by three new courtyards to enable the
light to enter into the area without windows. Once
it moulded iron, today it processes bites that flow
through the visible wires from the tech room to
each work stations. The operative part is a large
high ceilinged open space where big round table
with 10 work stations are connected to one another
with a system that provide them with data and
electric energy, the raw materials for the production
of virtual images.
The mechanical and electrical elements are neither
hidden nor emphasized in any way; they just
appear where they are of use since this is above
all a place of production. Then there are the boxes;
here a steel roulette constitutes the small cinema
in which clients can watch the post productions. A
large green container contains the tech room, the
operating heart of the system. The computers are
dismantled, modified and repaired in a box cladded
in perforated metal sheet which allows the
light to filter though the wholes, resembling a very
large lamp. Other boxes are designated for clients;
one is made of yellow wooden boards, another of
dark iron slates. These boxes are connected by a
suspended 25 meter boardwalk which hangs onto
the ceiling, accessible via three staircases; these
create a pathway which looks over the work stations
and connects the meeting rooms in the main
space to the entrance.