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New Balance Footprint
New Balance Footprint
Taipei City, Taiwan
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New Balance Footprint
Taipei City, Taiwan
Firm
Type
STATUS
Built
YEAR
2023
SIZE
0 sqft - 1000 sqft
BUDGET
Unknown
This installation art is designed for New Balance concept store "NB GREY" in Taipei 101, Taiwan. Project has just been completed in March, 2023.
The NB logo transformed into "Footprint" image, built with over 4000 pieces bamboo copters and 900 semi-transparent strips. With refined calculating, when viewed from both front and side, the ideal shape can easily attract people's attention.
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Bamboo copters soars, creating an iconic trace of New Balance footprint.
Inspired by the bamboo copter, which is one of a classic Taiwanese childhood toy, the work starts with the pursuit of self and bravery, enumerating the iconic shoes. The line connects the brand’s heritage and warmth of the artisan, collecting the design aesthetics that are bold to challenge and quench the classics of the times.
Artist Ching-ke Lin employs the resilience and elasticity of bamboo to embrace a culture of creativity and technique that transcends time and space. He stacks bamboo copters, adding a playful twist to a childhood toy. The staggering of the acrylic rods changes the pattern of the light and shadows. By interlocking the bamboo wings with transparent sticks, multiple angles create a different visual image. The NB logo is presented on the front, with the light flowing through the space to showcase the brand's centuries-old pursuit of excellence in shoe making. The NB shoe silhouette is presented on the side, with a replica of the iconic NB 990, leading every moment of the walking in a childlike manner. The interplay of craftsmanship and contemporary innovation gives us a glimpse of New Balance in a different light, which moves into a new era of classics.
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project info:
project name: New Balance footprint
material: bamboo copters, acrylic rods
location: New Balance concept store NB GREY, Taipei 101 Mall, Taiwan
artist: Ching-Ke Lin
photography: Grid.atelier
The NB logo transformed into "Footprint" image, built with over 4000 pieces bamboo copters and 900 semi-transparent strips. With refined calculating, when viewed from both front and side, the ideal shape can easily attract people's attention.
-
Bamboo copters soars, creating an iconic trace of New Balance footprint.
Inspired by the bamboo copter, which is one of a classic Taiwanese childhood toy, the work starts with the pursuit of self and bravery, enumerating the iconic shoes. The line connects the brand’s heritage and warmth of the artisan, collecting the design aesthetics that are bold to challenge and quench the classics of the times.
Artist Ching-ke Lin employs the resilience and elasticity of bamboo to embrace a culture of creativity and technique that transcends time and space. He stacks bamboo copters, adding a playful twist to a childhood toy. The staggering of the acrylic rods changes the pattern of the light and shadows. By interlocking the bamboo wings with transparent sticks, multiple angles create a different visual image. The NB logo is presented on the front, with the light flowing through the space to showcase the brand's centuries-old pursuit of excellence in shoe making. The NB shoe silhouette is presented on the side, with a replica of the iconic NB 990, leading every moment of the walking in a childlike manner. The interplay of craftsmanship and contemporary innovation gives us a glimpse of New Balance in a different light, which moves into a new era of classics.
-
project info:
project name: New Balance footprint
material: bamboo copters, acrylic rods
location: New Balance concept store NB GREY, Taipei 101 Mall, Taiwan
artist: Ching-Ke Lin
photography: Grid.atelier
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