New Balance, the iconic Boston-based sports footwear and apparel manufacturer founded in 1906, has long championed sport and craftsmanship to create positive change in communities around the world. This ethos is embodied in their newly renovated flagship store, located in the heart of their hometown. The location serves as a destination that deepens engagement with the Boston sports community through a space that celebrates New Balance's rich heritage and continued innovation in sports.

This flagship experience brings all dimensions of the brand's identity to life, from lifestyle flair to top-level athlete-focused gear, within a single holistic retail environment.

Building on Bergmeyer's existing relationship with New Balance, the team was well-positioned to serve as a key strategic partner in bringing this new retail format to life. We leveraged our deep market knowledge and expertise to navigate Boston's complex development landscape and execute the project successfully. In support of the New Balance team, Bergmeyer detailed, documented, and implemented the concept designed by UK-based Universal Design Studio. What emerged is an 8,500-square-foot flagship that reflects our collaborative ethos — a true partnership united by a shared goal.

New Balance sought an architectural partner capable of executing their creative vision, meeting critical timelines, and managing the nuances of construction in the city of Boston. Bergmeyer played a vital role in refining design details, ensuring cost efficiency, and coordinating all aspects of the project.

The concept is structured around three distinct experiential zones: lifestyle, performance, and seasonal storytelling. The design comes to life through a refined palette of natural wood tones, brushed metals, dimensional glass, illuminated ceilings, and intricate detailing. This creates a visually cohesive space where visitors experience New Balance's authenticity and connect with a brand that continues to define American athletic excellence.

This stunning flagship opened in conjunction with the 2025 New Balance Nationals Indoor Championships, held directly across from the location on the New Balance corporate campus. This urban destination exemplifies the power of collaboration and reflects Bergmeyer's ability to think strategically, manage complexity, and deliver outcomes that align with the client's original vision.