ATTENTION TO ALL COFFEE LOVERS! IT’S FINALLY FINISHED!NEW NESCAFE DOLCE GUSTO SHOP BELGRADE WILL OPEN ITS DOOR!WHEN? MIDDLE NOVEMBER! WHERE? IN BELGRADE!DO YOU LIKE COFFEE?
I HOPE YOU LIKE, SO LADIES AND GENTLEMEN, i AM SURE YOU SPEND A LOT OF TIME IN CAFETERIAS, BUT NOTHING COMPARES
TO THE FUN OF MAKING COFFEE AT HOME. IN THIS CASE, I DO INTERIOR DESIGN OF NEW CONCEPT SHOP FOR ALL OF YOU FOR NEW NESCAFE
BRAND – NEW PREMIUM NESCAFE DOLCE GUSTO COFFEE. THIS IS THE 1ST NESCAFE
DOLCE GUSTO SHOP IN BELGRADE, AND I WILL GIVE HIM A BREATH,
WITH VERY SIMPLE, UNCONVENTIONAL AND STRONG CONCEPT WITH SOFT LINES BASED ON WHITE. BESIDE OF WHITE, THERE IS
PALLETE OF DOLCE GUSTO COLORS OF 5 COFFEES…
WE ARE ALLREADY IN 2011 AND GENERALLY ACCEPTED AS SHOP IS IDENTITY CARD FOR THE BRAND. IN THE LINE OF STANDARDS
ALL ELEMENTS SHOULD BE FOLLOWED: THE SHOP DESIGN – QUALITY PRODUCTS – GOOD BRAND. VISUAL IDENTITY OF SHOP IS A
TOOL TO POSITION THE BRAND ON THE MARKET, INCLUDING QUALITY PRODUCTS AND BUSSINES POLICY OF THE BRAND. THE
SHOP IS THE FIRST THING CUSTOMERS SEE.
I HOPE U WILL ENJOY IT!
SEE U IN NEXT WEEK – MIDDLE NOVEMBER!
IN BELGRADE!
interior design, project manager and realisation: Vladimir Paripovic, architect
PARCHITECTS STUDIO
client: NESTLE ADRIATIC FOODS d.o.o., Belgrade, Serbia
photo: Rade Kovach
realised: november 2011