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NEOBIO, Shenzhen One Avenue by PIG DESIGN  

NEOBIO, Shenzhen One Avenue by PIG DESIGN

Shenzhen, China

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Other Projects by PIG Design
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GRNDCNTRL

NEOBIO, Shenzhen One Avenue by PIG DESIGN

Shenzhen, China

Firm
PIG Design
Type
Commercial › Showroom
STATUS
Built
YEAR
2020
Project Name: NEOBIO
Project Location: Shenzhen One Avenue
Completion Time: Aug 2020
Design Firm: PIG DESIGN
Lead Designer: Li Wenqiang
Designer Team: Zhu Yiyun, Yan Junjun, Yang Zhiwei, Chien Simone, Liu Chao, Xiong Jun, Gao Ya, He Di, Tan Shijie, Wu YiCheng, Xiao Fei, Shao Xindi, Zhao Lili, Shen Taotao, Fan Kaiqi, Xiao Mengmeng, Chen Liang
Main Materials: Ceramic Tile, Aluminum, Terrazzo, Stainless Stone, Wallpaper, Acrylic
Construction Firm: Shanghai Nipeier Interior Design Co., Ltd.
Lighting Design: Hangzhou Young Lighting Design
Furniture: PIG DESIGN
Copywriter: Wang Zhiyi, Wenqiang Li
Photographer: SFAP
Internal Floor Area: 200 Square Meters

Parasitic architecture

Located at the southeast corner of Center of One Avenue in Futian District of Shenzhen，in the densely populated city, a clever parasitic relationship is formed between the buildings of NEOBIO and this 280,000-square-foot commercial complex, and the assembly of the two forms a mutually harmonious symbiosis.

Color gamut manifesto

Yellow is the main colour of the space, which represents childhood memories of the chief designer of PIG, Li Wenqiang. Yellow is also the mid-frequency part of the visible part of electromagnetic waves, and what lies beneath the large yellow color gamut is a continuous humanistic exploration of "life and growth". The "social family unit composition" is explored in the color counterpoint.

The wall installation at the entrance is adapted from the "I" character of NEOBIO's English logo, which is a juvenile tree modeled, indicating the information and order of growth.

The 7-meter high pacifier symbol centered on the front of the building alludes to the spatial core of the growth of juvenile form. The semi-circular arc of the entrance and the reverse semi-circular arc above form a strong upward growth trend in terms of visual dynamics, collaboratively opening up an entrance to the free kingdom for children in the city.

The outdoor extension space is a set of installations, and this set of cellular water droplets foreboding the cellular reproduction, duplication and division of the vitality of life, represents the beginning of renewal and change — the cellular mimicry of growth, change and division echoes the architecture mutually.

The thick terrazzo metal tables and chairs, and the semi-circular hillside grass landscape reinforce the juvenile gene in the space, forming an organic combination of natural and unnatural with the surrounding greenery. The architecture is no longer bound to traditional forms, and the foundation of the juvenile gene is based on the seamless integration of natural details.

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