ROOM TO GROW
The renovation and expansion of the flagship in San Francisco’s famous Union Square completely changes the character of the store. A 50,000 sf addition to the existing building creates opportunities for growth on each of its six levels, enhancing the already strong designer apparel and fashion accessories businesses and establishing a new level of luxury for its customer service amenities. In sharp contrast to the landmark-status of the Rococo-inspired Rotunda, which anchors the corner opposite of Union Square, the store's quietly elegant interior explores the modernist themes that continue to evolve and define the current generation of Neiman Marcus stores.
Project completed by RYA Design Consultancy, now a part of Callison.