Innovation is the key to design. A lot of experimentation goes in designing an F&B space as it is directly associated with people and hence, has to be right. Social Offline, Nehru Place by Chromed Design Studio is one such examples to emulate for all F&B designers which seamlessly integrates the uber chic vibe of an urban stadium with the authenticity of Old Delhi into one. It elevates the whole experience of designing a space creatively.
“Social Offline is a space that blends the best of the office and the café. Combining work and play, it’s an urban hangout designed to take you offline while still keeping you connected. Social is a collaborative workspace, a hub for artists and innovators. “ This was the client brief.
In this age of competition at every level, it is all about being unusual yet being very realistic.
Ar. Abhigyan explains the idea of how it was conceptualized to be an everyday inspirational space which also stressed upon the use of things through “jugaad”; in tune with the brand theme yet be distinctive in character from the rest. The ceiling height given to Team Chromed was 17 feet. So the design had to be based on utilizing height and converting it into ample carpet area. They replicated a conventional stadium by layering and segmenting as preceded upwards to the mezzanine level.
Every corner was curated with everyday stuff yet innovated covering minute details to make it unaccustomed. The essence of Nehru place is intelligently coalesced with the ideology of Social Offline, painting an unusual experience of desi jugaad and in house innovations. Desi items with sprawling creativity can be seen woven together in a harmonious blend.