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Nederland bloeit pavilion
Nederland bloeit pavilion
Venlo, Netherlands
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Nederland bloeit pavilion
Venlo, Netherlands
Together with an agrarian umbrella organisation and its supporters conceive a presentation approach that does justice to the great diversity in Dutch agriculture and horticulture, and at the same time strengthens the collective identity. And that can serve as the basis for a pavilion at the Floriade. We contacted the members and spoke to multinationals, sheep farmers, marketers and dairy farmers. In spite of the great differences between these groups, their shared passion for a living product and their drive for innovation shone through unmistakeably.Documentary maker André Kloer captured this beautifully in 29 portraits, which we serve up at a long amuse-bar annex assembly line. Whoever puts an amuse on his placemat, will be served an accompanying passionate portrait. And there you have it, Nederland Bloeit.
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