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NBCom Group
NBCom Group
Saint Petersburg, Russia
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NBCom Group
Saint Petersburg, Russia
NBCom Group is an official digital equipment and accessories reseller. The first multi-brand store of the company opened in 2001. Now there are several stores and service centers.
The company operates in the B2B segment. Latest surveys revealed that business companies now face several technical challenges in equipping their office spaces. Therefore, NBCom Group came up with the idea of opening a technological business space in St. Petersburg - a platform to pick up computers and electronic equipment for business. The main objective was to create a one-of-a-kind showroom for IT and media solutions. It should be shown as a mobile, multifunctional, dynamic space.
Also, the design tasks were:
- to maximize the potential of the best tech solutions for organizing work in different areas
- to show visitors ways of introducing devices aesthetically into the space
- to multiply comfort and work efficiency in different modes.
We needed to combine a showroom and a working office.
Thus, the main space represents a demo area for testing software and equipment, combined with staff working space. Also, the showroom contains a conference room for 80 visitors, and smaller meeting rooms. The showroom features products from 15+ manufacturers, including Microsoft, Apple, Kaspersky, Asus, Samsung, and ESET.
The conference room provides an opportunity to hold client meetings and training events for employees. If necessary, the hall can be divided into two separate rooms using transformable partitions, or be fully opened to get a bigger space for catering and networking.
The showroom space creates a backdrop for demonstrating the latest models of equipment. The design is meant to draw the client's attention to a unique product, so the space represents purity, conciseness, and progress.
In addition to the airiness and lightness of the space, a variety of greenery and wooden accents were used for comfort, so that the visitor does not feel confusion, but the comfort and unobtrusiveness of the space.
An important design technique is the idea of composing forms, using different delicate materials. We've chosen metal mesh, plexiglass, pure white, and veneered mdf. We developed a height scale for these volumes to conveniently demonstrate products, zone the space, place greenery, etc.
It is worth noting the abundance of technological solutions in space equipment. The showroom presents the UnSpot system for booking workplaces and meeting rooms. In the reception area, there are two information totems from Prestigio. Showroom guest registration is carried out with iPad instead of notebooks and pens, QR code scanners for quick contactless registration, and equipment for printing and badges.
The conference room has a video wall made of Samsung panels, broadcast recording equipment, and Hevlar smart light&space system control.
A large meeting room equipped with a Shure ceiling microphone array. This is an elegant conference solution: all equipment is hidden, and nothing distracts from communication.
We used Tabula Sense smart tables with built-in USB ports, wireless chargers for gadgets, Bluetooth speakers, and even induction mug heating.
The company operates in the B2B segment. Latest surveys revealed that business companies now face several technical challenges in equipping their office spaces. Therefore, NBCom Group came up with the idea of opening a technological business space in St. Petersburg - a platform to pick up computers and electronic equipment for business. The main objective was to create a one-of-a-kind showroom for IT and media solutions. It should be shown as a mobile, multifunctional, dynamic space.
Also, the design tasks were:
- to maximize the potential of the best tech solutions for organizing work in different areas
- to show visitors ways of introducing devices aesthetically into the space
- to multiply comfort and work efficiency in different modes.
We needed to combine a showroom and a working office.
Thus, the main space represents a demo area for testing software and equipment, combined with staff working space. Also, the showroom contains a conference room for 80 visitors, and smaller meeting rooms. The showroom features products from 15+ manufacturers, including Microsoft, Apple, Kaspersky, Asus, Samsung, and ESET.
The conference room provides an opportunity to hold client meetings and training events for employees. If necessary, the hall can be divided into two separate rooms using transformable partitions, or be fully opened to get a bigger space for catering and networking.
The showroom space creates a backdrop for demonstrating the latest models of equipment. The design is meant to draw the client's attention to a unique product, so the space represents purity, conciseness, and progress.
In addition to the airiness and lightness of the space, a variety of greenery and wooden accents were used for comfort, so that the visitor does not feel confusion, but the comfort and unobtrusiveness of the space.
An important design technique is the idea of composing forms, using different delicate materials. We've chosen metal mesh, plexiglass, pure white, and veneered mdf. We developed a height scale for these volumes to conveniently demonstrate products, zone the space, place greenery, etc.
It is worth noting the abundance of technological solutions in space equipment. The showroom presents the UnSpot system for booking workplaces and meeting rooms. In the reception area, there are two information totems from Prestigio. Showroom guest registration is carried out with iPad instead of notebooks and pens, QR code scanners for quick contactless registration, and equipment for printing and badges.
The conference room has a video wall made of Samsung panels, broadcast recording equipment, and Hevlar smart light&space system control.
A large meeting room equipped with a Shure ceiling microphone array. This is an elegant conference solution: all equipment is hidden, and nothing distracts from communication.
We used Tabula Sense smart tables with built-in USB ports, wireless chargers for gadgets, Bluetooth speakers, and even induction mug heating.
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