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NAUTICA Black Label Boutique
NAUTICA Black Label Boutique
Changchun, China
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NAUTICA Black Label Boutique
Changchun, China
SLT has again partnered with NAUTICA to create the flagship store for its new BLACK LABEL collection. Moving beyond superficial nautical symbols, the design translates the DNA of a "yacht" into a contemporary, replicable spatial language through a rigorous modular system, shaping a retail environment that embodies freedom, adventure, and a natural essence.
From ‘Great Voyages’ to Spatial Strategy
The design challenge was clear: to create a spatial system with strong brand recognition and implementation efficiency for NAUTICA's functional yet stylish Black Label collection. Drawing inspiration from "The Dream of Great Voyages," SLT transformed the yacht into its spatial prototype. This nautical concept was translated into a refined architectural and modular language.
The design extracts formal logic from core sailing components: sails, rigging, deck, and cleats. A large soft-ceiling film translates the "sail"; wall-mounted tensioned cable systems derive from rigging pulleys and clips; light wood flooring echoes the warm touch of the "deck"; and fitting room hooks abstract the form of "cleats." Together, they form a coherent spatial narrative system.
Spatial Narrative and Material Choice
The layout follows a "Departure-Racing-Return" sequence. Material selections reinforce nautical themes through hard-soft contrasts. The entrance features black lava panels mimicking wave-worn rocks and rippled stainless steel reflecting a night sea, guiding visitors into the undulating interior.
In the core display area, two units converge beneath the main "sail," creating a visual anchor. Interwoven sail slices recreate a yacht's dynamic motion. The rear lounge transitions to a "yacht club" ambiance with a brand wall and VIP display, shifting from public to private experience.
Modular Display System
To support efficient brand allocation, and a more sustainable implementation process, SLT developed three systematic, scalable display systems:
1. Window & Wall Display System: integrates rippled stainless steel, black lava panels, and suspended cable structures to create a powerful first impression.
2. Transparent Island Display System: constructed with a lightweight framework to guide customer flow and enable centralized product showcasing.
3. Flexible Slim Display Racks: suitable for independent or combined use, adaptable to various side hall and corner spaces.
These systems utilize standardized components and modular arrays, ensuring rapid adaptation to various store layouts and scales, as well as balancing unique brand identity with high commercial efficiency.
The suspended cable system is a pivotal design element, inspired by sailboat pulleys and clips, while wall-mounted displays abstractly interpret handrails and swim ladders. SLT's spatial adaptation not only fulfills structural stability and display functionality but also introduces pronounced visual tension. This design significantly minimizes on-site welding and customization, offering adaptable and efficient implementation.
Immersive Space Creation
At the VIP area, dynamic LED screens capture rolling waves and together mirrored walls, creating an immersive climax that amplifies the sense of boundless space.
Mirrored side walls amplify the space, generating an expansive illusion of boundless depth.
The fitting room features cleat-inspired hooks, symbolizing a docked voyage—a place to pause and prepare.
SLT orchestrates this kinetic composition to express NAUTICA BLACK LABEL’s ethos: "Master the extraordinary, navigate your journey." The voyage begins, launching into the night.
From ‘Great Voyages’ to Spatial Strategy
The design challenge was clear: to create a spatial system with strong brand recognition and implementation efficiency for NAUTICA's functional yet stylish Black Label collection. Drawing inspiration from "The Dream of Great Voyages," SLT transformed the yacht into its spatial prototype. This nautical concept was translated into a refined architectural and modular language.
The design extracts formal logic from core sailing components: sails, rigging, deck, and cleats. A large soft-ceiling film translates the "sail"; wall-mounted tensioned cable systems derive from rigging pulleys and clips; light wood flooring echoes the warm touch of the "deck"; and fitting room hooks abstract the form of "cleats." Together, they form a coherent spatial narrative system.
Spatial Narrative and Material Choice
The layout follows a "Departure-Racing-Return" sequence. Material selections reinforce nautical themes through hard-soft contrasts. The entrance features black lava panels mimicking wave-worn rocks and rippled stainless steel reflecting a night sea, guiding visitors into the undulating interior.
In the core display area, two units converge beneath the main "sail," creating a visual anchor. Interwoven sail slices recreate a yacht's dynamic motion. The rear lounge transitions to a "yacht club" ambiance with a brand wall and VIP display, shifting from public to private experience.
Modular Display System
To support efficient brand allocation, and a more sustainable implementation process, SLT developed three systematic, scalable display systems:
1. Window & Wall Display System: integrates rippled stainless steel, black lava panels, and suspended cable structures to create a powerful first impression.
2. Transparent Island Display System: constructed with a lightweight framework to guide customer flow and enable centralized product showcasing.
3. Flexible Slim Display Racks: suitable for independent or combined use, adaptable to various side hall and corner spaces.
These systems utilize standardized components and modular arrays, ensuring rapid adaptation to various store layouts and scales, as well as balancing unique brand identity with high commercial efficiency.
The suspended cable system is a pivotal design element, inspired by sailboat pulleys and clips, while wall-mounted displays abstractly interpret handrails and swim ladders. SLT's spatial adaptation not only fulfills structural stability and display functionality but also introduces pronounced visual tension. This design significantly minimizes on-site welding and customization, offering adaptable and efficient implementation.
Immersive Space Creation
At the VIP area, dynamic LED screens capture rolling waves and together mirrored walls, creating an immersive climax that amplifies the sense of boundless space.
Mirrored side walls amplify the space, generating an expansive illusion of boundless depth.
The fitting room features cleat-inspired hooks, symbolizing a docked voyage—a place to pause and prepare.
SLT orchestrates this kinetic composition to express NAUTICA BLACK LABEL’s ethos: "Master the extraordinary, navigate your journey." The voyage begins, launching into the night.
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