Ted Moudis Associates designed a new Manhattan office space for NASCAR, the organization's first New York City presence. We heavily branded the office through NASCAR photography and artwork, as well as through the architecture of the physical space. The ceiling above reception features dynamic, curvilinear forms representative of the racetrack itself. A custom designed reception desk, lighting fixtures, a digital branding wall, and a meeting space built inside of a reflective cube are highlights. The space, consisting of five executive offices and open offices and support functions including boardrooms, features a rich but minimal color palette that lets these elements stand out.