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Nanolab hair & body care
Nanolab hair & body care
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Nanolab hair & body care
Type
The conceptual design for
Nanolab was led by the client’s wish for a strong location branding. The
final design to be executed however was limited by a relatively modest budget.
The client was very aware of the importance of the interior design and
maintained that the workspaces and workflow were to be executed precisely in a
specific design as it was highly influential determining the business success.
In this design, the company’s corporate palette of light blue, grey-black and
white was used along with a combination of various tactile surface materials such
as glass, epoxy floors, corian and
metal, which were used to reflect the hair salon’s brand identity.
Upon entering the reception, the three corporate colours are immediately
observed throughout the space. Bold signage is placed on the entrance wall
with the agency’s name and logo, greeting the visitor.
A sense of dynamism was
achieved by using linear geometric shapes either extruding or intruding into
the actual space. These shapes signified the creative, out-of-the-box character
of the brand in a minimal though not at all discreet, manner. In doing this the
design itself developed strong lines, energy flow and movement which personify
the owner, who is dynamic, energetic and rigorous himself.
Upon completion, what was achieved was the creation of a bright and modern
well-branded workplace that met the practical and character-creating needs of
the new hair salon and was constructed within the primary allocated budget.
Nanolab was led by the client’s wish for a strong location branding. The
final design to be executed however was limited by a relatively modest budget.
The client was very aware of the importance of the interior design and
maintained that the workspaces and workflow were to be executed precisely in a
specific design as it was highly influential determining the business success.
In this design, the company’s corporate palette of light blue, grey-black and
white was used along with a combination of various tactile surface materials such
as glass, epoxy floors, corian and
metal, which were used to reflect the hair salon’s brand identity.
Upon entering the reception, the three corporate colours are immediately
observed throughout the space. Bold signage is placed on the entrance wall
with the agency’s name and logo, greeting the visitor.
A sense of dynamism was
achieved by using linear geometric shapes either extruding or intruding into
the actual space. These shapes signified the creative, out-of-the-box character
of the brand in a minimal though not at all discreet, manner. In doing this the
design itself developed strong lines, energy flow and movement which personify
the owner, who is dynamic, energetic and rigorous himself.
Upon completion, what was achieved was the creation of a bright and modern
well-branded workplace that met the practical and character-creating needs of
the new hair salon and was constructed within the primary allocated budget.
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