Designed by Zoom-TPU, Tiara Jewelry Store is located in a building named Nakkaş, in the heart of the historic site of Istanbul near Sultanahmet Mosque, a magnet area for both local and international tourists. The structure is built on a historic cistern, using metal frame structures to prevent any possible damage to the cistern. The building is a home owner to various authentic stores, including a jewelry store. The interior architecture of the store reflects the historic construction of the cistern in combination with Ottoman influenced design elements and motives.
Designing a store in a historic site has been quite triggering on the designers, also the display of such a rich collection encouraged them during the work process with such a distinct enjoyment factor. For this project, the harmony of the product, space and the environment and the togetherness of the users and the clients in the sales process were important factors to consider, even thought the limited amount of work time resulted in occasional obstacles. The presentation of the products, lighting design, the selection of the color schemes and the distinctly selected materials were especially enjoyable in the design process of this store, which is also a process that resulted in delightful interactions with the client.
Since jewelry is an expensive and special product, there are important factors to consider when displaying such an elegant material. The most important aspect of jewelry is the high price and the time and effort required in the selection process. However, some clients do not have time for such time-consuming selection process. In this case, jewelry should grab the attention of the clients the moment they step in the store. The background and appropriate level of the displays, the amount of light and the material selections are important factors in capturing the client’s attention. It is also significant to provide comfort for the clients in jewelry stores. Therefore, the interior design of this store reflects the history of this historic peninsula; with its selective color choice, pattern, texture and details that would offer a concept of a relaxed and worry-free environment for its clients. There are also some architectural and decorative elements that are specifically designed for this store to reflect the characteristics of this stylish atmosphere. These include wall partitions and display cases that are designed using Ottoman influenced motives.