Exhibition booth design at ASIA BEAUTY EXPO 2018 of NAKANO SEIYAKU CO.,LTD which has headquarters in Kyoto and keeps producing high quality products in Japan.
Display furniture with a motif of Shoji paper that clearly expresses a sense of Japan.
The displayed products can be seen from both inside and outside the booth.
In order to attract people to the booth and let them stay long, shoji worked very well. For the outside, the bright impression made easier for people to enter the booth and for the inside, an environment where people concentrate on products was created.
To express the corporate character of reliable trust and sincere attitude, the foundation and flooring were constructed with the same material. It showed that the company is on firm foundation.
In addition, on the outside, a graphic was created to convey the product image. With proportions like hanging scrolls and motifs like fog and letters,
a sense of Japan was strongly expressed.
By making it a booth with texture,
it was intended to differentiate at the venue where white was valued overall.
DATE: Jun. 2018
PLACE: Yokohama, JAPAN
CLIENT: NAKANO SEIYAKU CO.,LTD
PHOTOGRAPHS: shuntaro (bird and insect ltd.)