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Nail Container
Nail Container
São Paulo, Brazil
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Other Projects by WeNew
Nail Container
São Paulo, Brazil
Firm
STATUS
Built
YEAR
2014
SIZE
0 sqft - 1000 sqft
The Nail Container was designed as a space in Beauty Fair 2014 to launch the new collection of nail polish of the brand ‘Impala’.
The project was guided around a large survey based on the polish market study in Brazil and abroad. By analyzing social and behavioral trends of the users, salons and manicures, as well as analysis of market practices in the nail polish sector, the Nail Container was created.
The concept of the launch collection, called ‘Natural Charming’, has inspired the results of the project, directed to a 100% sustainable building made by containers and all recycled materials.
The project was guided around a large survey based on the polish market study in Brazil and abroad. By analyzing social and behavioral trends of the users, salons and manicures, as well as analysis of market practices in the nail polish sector, the Nail Container was created.
The concept of the launch collection, called ‘Natural Charming’, has inspired the results of the project, directed to a 100% sustainable building made by containers and all recycled materials.
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