This booth are design based on owner's signatures on his photography technic. avrmline discover three words of his signature, unexpected, unusual/ different from others, and the darkish.
So, every element of this booth (floor, wall, ceiling) designed based on that keywords. which in conclusion, avrmline try to modify and countering what usually people prejudice.
Ceiling that use to clean n only for decoration, are changed to be the point of interest of owner's portfolio. next, instead of people looking for business card (in exhibition you can't expect how many people will visit your booth) avrmline try to put my photography business card to specific part of its wall. and for the floor, we keep it simple and clean because there're gonna many activities in there.
Photography is by [My] Photography