A revolutionary bank branch design where you can feel at home and that innovates the customer service model, by giving more competitiveness to Cariparma Crédit Agricole.
DINN! wanted to dramatically change the retail banking in order to be more customer-centric, by planning a warmer and cozier environment. The "My House Bank" concept reinvents the banking experience through the innovative design and the leading-edge digital technologies, aiming to create a retail environment like no other.
The most innovative aspect of this project is the reversion of the traditional banking customer service model. Indeed, the space is 100% available for customers, in order to allow them to choose the service they want.
The new design solutions, such as the lowering of the ceiling, the captivating walls and the constant use of the wood, have created a contemporary and familiar setting. The lighting system has been designed to create different environments. For example, there is a broad light spectrum in the central areas to accommodate the coming of the customer, while in the perimetral area the light is weaker, in order to create a touch of privacy of typical domestic setting. These changes aim to build a relationship between Cariparma and its customers, by creating a familiar and relaxed atmosphere, indeed the consultants , as real hosts, take care of the customers.
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