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MY DUBAI
MY DUBAI
Dubai, United Arab Emirates
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MY DUBAI
Dubai, United Arab Emirates
MY Dubai
The City Sign by Apical Reform
In January 2012 Shaikh Hamdan Bin Mohammad Bin Rashid Al Maktoum,
Crown Prince of Dubai, launched the social media hashtag #MyDubai, inviting
the Emirate's residents and visitors to write the social media biography of the
city.
Since then, across the various social media platforms, countless pictures and
videos have been shared using the metadata tag. Each post tells a unique
story of the Dubai experience.
The progressive design studio Apical Reform visualises the Emirate's vibrant
spirit and its emotional bond with residents and visitors through a new
interactive public sculpture, inspired by and named after the social media
movement.
Delivering a definitive image of Dubai to the world, ‘MY Dubai’ is the latest
chapter in the established traditions of large-scale city sign sculptures
evidenced in iconic cities across the world.
Located in the heart of Dubai Design District - the city’s purpose-built creative
hub - the installation will interact with its surroundings and the people, offering
photo-ops to visitors. It will also serve as a landmark for buskers and street
performances.
The design of the installation blends the innovative attitude of Dubai with its
natural landscape.
Each alphabet is extruded into the third dimension using stringent Parametric
Design formulae. Then, each layer is composed by hand to represent the
ripples on the surface of a sand dune.
Manifested in a colour inspired by the UAE Flag, ‘MY Dubai’, the city sign is a
new emblem of Dubai and a cherished part of the Emirate’s urban fabric.
‘MY Dubai’ will be dedicated to the Emirate by (name, designation), on (date),
(time) at Dubai Design District.
Please tag us in your ‘MY Dubai’ moments.
@mydubai @d3dubai @argallerydxb @apicalreform
#mydubai #thisisd3 #mydubaicitysign #argallerydxb #apicalreform
The City Sign by Apical Reform
In January 2012 Shaikh Hamdan Bin Mohammad Bin Rashid Al Maktoum,
Crown Prince of Dubai, launched the social media hashtag #MyDubai, inviting
the Emirate's residents and visitors to write the social media biography of the
city.
Since then, across the various social media platforms, countless pictures and
videos have been shared using the metadata tag. Each post tells a unique
story of the Dubai experience.
The progressive design studio Apical Reform visualises the Emirate's vibrant
spirit and its emotional bond with residents and visitors through a new
interactive public sculpture, inspired by and named after the social media
movement.
Delivering a definitive image of Dubai to the world, ‘MY Dubai’ is the latest
chapter in the established traditions of large-scale city sign sculptures
evidenced in iconic cities across the world.
Located in the heart of Dubai Design District - the city’s purpose-built creative
hub - the installation will interact with its surroundings and the people, offering
photo-ops to visitors. It will also serve as a landmark for buskers and street
performances.
The design of the installation blends the innovative attitude of Dubai with its
natural landscape.
Each alphabet is extruded into the third dimension using stringent Parametric
Design formulae. Then, each layer is composed by hand to represent the
ripples on the surface of a sand dune.
Manifested in a colour inspired by the UAE Flag, ‘MY Dubai’, the city sign is a
new emblem of Dubai and a cherished part of the Emirate’s urban fabric.
‘MY Dubai’ will be dedicated to the Emirate by (name, designation), on (date),
(time) at Dubai Design District.
Please tag us in your ‘MY Dubai’ moments.
@mydubai @d3dubai @argallerydxb @apicalreform
#mydubai #thisisd3 #mydubaicitysign #argallerydxb #apicalreform
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