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Museum of Contemporary Art Detroit (MOCAD)
Museum of Contemporary Art Detroit (MOCAD)
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Museum of Contemporary Art Detroit (MOCAD)
Type
SIZE
10,000 sqft - 25,000 sqft
MOCAD is being redesigned to become a new culture hub and catalyst in the urban regeneration of midtown Detroit. A new addition will be weaved with the existing building to create a vibrant and invigorated museum experience.
URBAN CATALYST
MOCAD is located in the heart of Detroit’s emergent midtown cultural district where the Midtown Green Loop, Sugar Hill Cultural District and coming Light Rail converge. The existing building is a former car dealership that has evolved into a gritty urban art house, bound by streets and parking lots all around. This tough urban context together with the layer patina that has accumulated over time, infused the museum with a sense of impermanence. MOCAD’s exhibitions ethos have embraced this character of continuous transformation, serving as a vessel for flexible and continuously changing installations. The redesign of the museum projects this capacity for continuous reinvention onto the surrounding neighborhood, and by injecting a vibrant cultural and social life into the neighborhood, will define MOCAD’s role as catalyst in the regeneration of midtown Detroit. This project will set the tone for future development of the area and be a benchmark for its contemporary urban character.
PROGRAM PARADOX
The existing kunsthalle is transformed into a more functional cultural center with a fresh/memorable identity, reconceptualized program and new layout that, together, fully engage its surrounding community. MOCAD also emphasized the seemingly contradictory desire to absolutely preserve its existing raw, industrial, even gritty character and beloved, authentic urban edge. The project seeks to be completely transformative, even as it changes nothing at all.
COMMUNITY WELCOME MAT
A new exterior garden surround is proposed, conceived of as an extended urban threshold to welcome the public and to extend MOCAD’s art and events programming to the outdoors. The proposed arts+events garden invites the community to enter from all directions to experience the garden, outdoor art, events, and to enter the building via a new south main entry.
A NEW CULTURE HUB
With the building bound by streets on the north and west, and with new gardens occupying the south and east, the museum is set to expand upward, establishing a more functional gallery/support balance and allowing MOCAD to operate continuously throughout the year. The proposed rooftop pavilion provides a fresh, flexible arts+event space that both offers a new contemporary identity and, through contrast, amplifies the authentic urban character of the existing building. The pavilion, via its independent support colonnade, engages the museum’s southeast corner to uniquely define a more raw “Culture Hub” below. This memorable ground level space, a hybrid of the old building and new expansion, will sponsor MOCAD’s robust music and art events programming, emerging as the strong beating heart of the museum.
URBAN CATALYST
MOCAD is located in the heart of Detroit’s emergent midtown cultural district where the Midtown Green Loop, Sugar Hill Cultural District and coming Light Rail converge. The existing building is a former car dealership that has evolved into a gritty urban art house, bound by streets and parking lots all around. This tough urban context together with the layer patina that has accumulated over time, infused the museum with a sense of impermanence. MOCAD’s exhibitions ethos have embraced this character of continuous transformation, serving as a vessel for flexible and continuously changing installations. The redesign of the museum projects this capacity for continuous reinvention onto the surrounding neighborhood, and by injecting a vibrant cultural and social life into the neighborhood, will define MOCAD’s role as catalyst in the regeneration of midtown Detroit. This project will set the tone for future development of the area and be a benchmark for its contemporary urban character.
PROGRAM PARADOX
The existing kunsthalle is transformed into a more functional cultural center with a fresh/memorable identity, reconceptualized program and new layout that, together, fully engage its surrounding community. MOCAD also emphasized the seemingly contradictory desire to absolutely preserve its existing raw, industrial, even gritty character and beloved, authentic urban edge. The project seeks to be completely transformative, even as it changes nothing at all.
COMMUNITY WELCOME MAT
A new exterior garden surround is proposed, conceived of as an extended urban threshold to welcome the public and to extend MOCAD’s art and events programming to the outdoors. The proposed arts+events garden invites the community to enter from all directions to experience the garden, outdoor art, events, and to enter the building via a new south main entry.
A NEW CULTURE HUB
With the building bound by streets on the north and west, and with new gardens occupying the south and east, the museum is set to expand upward, establishing a more functional gallery/support balance and allowing MOCAD to operate continuously throughout the year. The proposed rooftop pavilion provides a fresh, flexible arts+event space that both offers a new contemporary identity and, through contrast, amplifies the authentic urban character of the existing building. The pavilion, via its independent support colonnade, engages the museum’s southeast corner to uniquely define a more raw “Culture Hub” below. This memorable ground level space, a hybrid of the old building and new expansion, will sponsor MOCAD’s robust music and art events programming, emerging as the strong beating heart of the museum.
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