The design concept was to create a factory like feel for the space with a chocolaty flavor. This is achieved by using grids that resemble chocolate bars, made out of black steel structure and natural wood boxes as the main idea for the display.
natural materials are used to give the raw industrial look, and the display is kept raw and simple to make it easy for customers to navigate the shop and give an organic feel to the experience.
The display wood boxes have different types and sizes and different functions; some have glass containers with separations to accommodate the different types of chocolate. These boxes then slide outwards to become like shelves displaying the range inside each glass container.
The big wood boxes are made to have interchangeable visuals according to seasons or occasions, adding more flexibility and variety to the visual display inside the shop.
The counters are designed to resemble layers of chocolate strips stacked on top of each other.
All other accessories in the shop are designed around the chocolate experience. the main door handle for instance is a metal chocolate bar, the I-Pad holders are designed in the shape of a mouth ready to bite on the delicious chocolates. We even tacked the olfactory system of the human body by creating a unique chocolate sent that will always remind you of the special chocolate created the chop.
All these different elements and pieces come together to offer the customers a unique and raw experience while simply browsing the shop, or creating their unique mix.