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Munich Arena Santiago de Chile
Munich Arena Santiago de Chile
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Munich Arena Santiago de Chile
Munich, the
fashion and sports footwear firm, is opening its second out of Spain boutique.
Placed in the New Costanera Shopping Center in Santiago de Chile, it’s for the
brand a new challenge with the re-design of an exact replica of the Valencia
Arena Store.
The main
criterion for this project was to build up a light and open space to exhibit
Munich’s shoes. The space wants the visitors to be immersed in a sort of
“arena” –understood as a stadium–, a space flooded with light and framed by a
hanging metal structure. Visitors enter the store from the street: from the
outside chaos to a sensibly organized space. In this boutique, there is no
differentiation between display window and display furniture, as it is all
combined in one only piece that spreads throughout the walls of the space.
The arena
is shaped by the metal structure, a second skin that surrounds the existing
container without touching it, as if it was flying or hanging from nowhere, and
also acts as the shoes support. The shoes are disposed inside the voids between
the white organic tubes with no noticeable supports, as if they were also
flying with the rest of the structure. The whiteness of the whole design makes
the shoes appear as highlighted elements monopolizing all the emphasis of the
boutique. The shoes are then the main element on this scenario, in which
visitors are the leading actors.
The
structure’s fractal design is based on infinitely repeated Xs, the brand’s symbol,
down to the last detail: the supports, the backstitching on the skin on the
bench and the counter, and the system of catches – always performing different
functions.
The
simplicity of this project lies in saving materials – only sheets of glossy
white lacquered iron for the perimeter structure, Corian for the interior
lettering, a Barrisol stretched ceiling for lighting, white polyurethane resin
with glossy varnished finish for the floor, and white skin and iron sheets for
the furniture.Awarded by IIDA - International Interior Design
Association,
in the Best Interiors of Latin America 2012 Competition,
2nd Prize Retail CategoryDiseño: Dear
Design – Ignasi Llauradó, Eric Dufourd / Collaboradores: Christian Leibenger,
Dorien Peeters. www.deardesign.net
Constructor:
Ferrato, www.ferrato.cl
Photography:
Felipe Mardones
fashion and sports footwear firm, is opening its second out of Spain boutique.
Placed in the New Costanera Shopping Center in Santiago de Chile, it’s for the
brand a new challenge with the re-design of an exact replica of the Valencia
Arena Store.
The main
criterion for this project was to build up a light and open space to exhibit
Munich’s shoes. The space wants the visitors to be immersed in a sort of
“arena” –understood as a stadium–, a space flooded with light and framed by a
hanging metal structure. Visitors enter the store from the street: from the
outside chaos to a sensibly organized space. In this boutique, there is no
differentiation between display window and display furniture, as it is all
combined in one only piece that spreads throughout the walls of the space.
The arena
is shaped by the metal structure, a second skin that surrounds the existing
container without touching it, as if it was flying or hanging from nowhere, and
also acts as the shoes support. The shoes are disposed inside the voids between
the white organic tubes with no noticeable supports, as if they were also
flying with the rest of the structure. The whiteness of the whole design makes
the shoes appear as highlighted elements monopolizing all the emphasis of the
boutique. The shoes are then the main element on this scenario, in which
visitors are the leading actors.
The
structure’s fractal design is based on infinitely repeated Xs, the brand’s symbol,
down to the last detail: the supports, the backstitching on the skin on the
bench and the counter, and the system of catches – always performing different
functions.
The
simplicity of this project lies in saving materials – only sheets of glossy
white lacquered iron for the perimeter structure, Corian for the interior
lettering, a Barrisol stretched ceiling for lighting, white polyurethane resin
with glossy varnished finish for the floor, and white skin and iron sheets for
the furniture.Awarded by IIDA - International Interior Design
Association,
in the Best Interiors of Latin America 2012 Competition,
2nd Prize Retail CategoryDiseño: Dear
Design – Ignasi Llauradó, Eric Dufourd / Collaboradores: Christian Leibenger,
Dorien Peeters. www.deardesign.net
Constructor:
Ferrato, www.ferrato.cl
Photography:
Felipe Mardones
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