With this project, we wanted to give back its nobility to the practice of cinema and make visitors privileged guests. Inspired by the spectacle of the street transfigured by the signs in William Klein's Broadway by night (1958), we drew on the architecture (opera, theaters) to design an opulent to conceive an opulent, legible architecture, that radiates the richness of the 7th art and makes this culture and make this culture accessible to all.
To do this, we have designed an architecture and festive architecture. Appearing on the place François Mitterrand square, the grey and white concrete monolith and white concrete monolith with sober and elegant lines, is made evanescent thanks to its double metallic skin illuminated by a network of LEDs forming a starry vault starry vault in the heart of the city. Contrasting with this neutral monumentality, the interior chromatism based on a complementary based on a complementary orange and blue color scheme a dynamic and opulent atmosphere.
By night and by day, the Etoile Cinémas multiplex of Béthune intends to become an emblematic place of the city's Smart City policy, and a new landmark a new landmark for its inhabitants. It support the development of the ZAC de la Gare, adjacent to the station, adjacent to the Nicolas Michelin eco-district.