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MR&MRS WHITE STORE
MR&MRS WHITE STORE
Leça da Palmeira, Portugal
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Other Projects by PAULO MERLINI ARCHITECTS
MR&MRS WHITE STORE
Leça da Palmeira, Portugal
Type
STATUS
Built
YEAR
2016
SIZE
0 sqft - 1000 sqft
BUDGET
$0 - 10K
A CATHEDRAL OF HANGERS
We wanted a space that could create a strong emotion on the viewer in order to become memorable, so we´ve explored some potential objects that could help us build this charisma. In that process we found the hanger.
Hangers are almost always renegade in the store design, their functional pertinence is such that they’re aesthetic power is thrown backstage. The same characteristic that made them a global success made them fall into banality. A victim of their own success. We love this design “Cinderella’s” and love to bring them into the spotlight where they truly belong.
In order to create a unique sensation we flooded space with more than a thousand hangers divided in equidistant points. When viewed from above works like a sort of pixelated screen with four hundred points distributed over 80.00sq/m.
By working with the yarns altimetry we understood we could recreate any space. We wanted one that for his cultural relevance could become immediately recognizable and valorize clothes, the essential element of the store.
We realized that the formal power of the cathedral naves was all we wanted. It had the recognizable force and the space dignity. This would help us to automatically evolve the observer into an aura of contemplation.
So, when the observer enters the store emerges in this sky of hangers. The yarns tension caused by the clothes weight makes gravity force almost palpable, clothes float through space, they´re the elements that give consistency to the intervention, the foundations of the cathedral.
If empty space defines the archetype of the cathedral nave the rest is wash in light. Equidistant lights facing up define rhythm and make space vertical. Light gains a sense of materiality by reflecting in the yarns, space desaturation highlight clothes colors.
We wanted a space that could create a strong emotion on the viewer in order to become memorable, so we´ve explored some potential objects that could help us build this charisma. In that process we found the hanger.
Hangers are almost always renegade in the store design, their functional pertinence is such that they’re aesthetic power is thrown backstage. The same characteristic that made them a global success made them fall into banality. A victim of their own success. We love this design “Cinderella’s” and love to bring them into the spotlight where they truly belong.
In order to create a unique sensation we flooded space with more than a thousand hangers divided in equidistant points. When viewed from above works like a sort of pixelated screen with four hundred points distributed over 80.00sq/m.
By working with the yarns altimetry we understood we could recreate any space. We wanted one that for his cultural relevance could become immediately recognizable and valorize clothes, the essential element of the store.
We realized that the formal power of the cathedral naves was all we wanted. It had the recognizable force and the space dignity. This would help us to automatically evolve the observer into an aura of contemplation.
So, when the observer enters the store emerges in this sky of hangers. The yarns tension caused by the clothes weight makes gravity force almost palpable, clothes float through space, they´re the elements that give consistency to the intervention, the foundations of the cathedral.
If empty space defines the archetype of the cathedral nave the rest is wash in light. Equidistant lights facing up define rhythm and make space vertical. Light gains a sense of materiality by reflecting in the yarns, space desaturation highlight clothes colors.
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