The Moxy Lower East Side is a vibrant lifestyle hotel with an address at the historic corner of Broome and Bowery. Occupying a 16-story tower, Moxy Lower East Side features architecture by award-winning architectural firm Stonehill Taylor, which has collaborated with Lightstone on three previous New York City-based Moxy hotels. At Moxy Lower East Side, a restrained, modern exterior honors its immediate context—but as guests step inside, they are enveloped by a colorful, amenity-studded scheme that alludes to the Bowery’s history as a wild and wonderful entertainment district.
In the Lower East Side, where cobblestone streets and historic buildings edge up against the city’s more contemporary developments, Moxy respects its surroundings while still standing out as a destination. To that end, Stonehill Taylor conceived a wedding-cake-on-a-base-style massing with a modern facade. The first six floors conform to the heights of the traditional six-story mercantile and tenement buildings that until recently were the typical building stock of the area and present a strong horizontal datum at that level. The rest of the building’s stories are set back dramatically from the six-story base and are thus only seen from afar, harmonizing with the taller buildings of more recent construction in the city skyline. The exterior palette is refined to only three materials: black metal, glass, and concrete, lending a timeless feel to the structure and providing contrast to the vibrant interiors, which reflect the Bowery’s ever-evolving persona.
An exposed concrete colonnaded arcade with a sculptural concrete overhang wraps the entrance at Bowery and Broome and occupies much of its street frontage, giving the hotel a welcoming presence along both streets. Forming a semi-public threshold between interior and exterior, the arcade allows passersby to take shelter from the elements and steal a glimpse of the food and beverage offerings inside.
Taking advantage of the arcade circulation, additional mullions were introduced into the storefront fenestration, making the space feel more accessible to pedestrians, distinguishing the ground-floor amenities from the guest room floors above, and instilling the building with a detailed and intimate feel along the streetscape.